Guide The Art and Style of Product Photography

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Paintings and prints should be taken using a natural light, in a flat-lay fashion, parallel from above with a relatively new smartphone. Use secondary closeup shots to display details. Take multiple and choose the best for editing and uploading. There are of course more details in which need to be written about to describe the finer details of each step listed above, which I go into below. When it comes to photography for Instagram, as long as you have a relatively new and good quality smartphone, then I suggest taking your pictures straight from this.

Now, smartphone cameras will never have a quality level as high as the top of the range cameras, as smartphone cameras improve, so will the top quality cameras. My reasoning for using the smartphone is because they take photos that are crisp and clear, they can be uploaded to Instagram straight from the phone without having to transfer it over from the camera, and lastly, a bit of editing post-production will make the camera more than good enough to stand out depending on the quality of the art of course.

One of the reasons we are sharing our work on Instagram is to get noticed. We want to get noticed so that we can either sell our work, or find work. In other artforms, props are a good way to show how the item can be used, such as someone who creates bags, might use props like books or a laptop. They might be hanging from an attractive looking womens shoulder to show how you could look wearing it.

Props have their place and can help to get attention, especially when used to reflect your viewers interests, which I have written more about on other posts. However, when it comes to paintings and prints, my personal opinion is that the work speaks for itself. Because of this, the imagery itself is enough to spark an emotional reaction strong enough to attract attention from the demographics that are interested in your specific style.

My suggestion is to let the art speak for itself, plain and simple. Natural light is always the best option where possible. Artificial light tends to give a yellow tint. The best way to get this natural light is to pull a table up next to a window, preferably on a nice sunny day, and simply lay the art on the table. This is called a flat-lay and is the easiest way to go about this from my experience.

1. Get your camera on a tripod

Unless the art is already hanging on a wall next to good natural lighting, you of course want to get it to a location that has good lighting and is easy to work with. There will likely be a shadow cast on the opposite side from the window. The quick fix here is to hold up or balance some white card or paper to reflect the light coming from the window back on to it.

This will help a lot and is a hassle free way of doing things. Hold the smartphone directly above the art coming downwards. Do not use any angles because this will distort the image. You want it to be displayed head on so that the viewers get as good a view as possible. When you have the art in full view, start taking multiple pictures, some will tend to be out of focus so these can be deleted later and you will be left with the best quality images to upload. This will save you time from having to come back and give you the best quality possible.

To do this you will need to crop the image. Keep this in mind when taking the pictures because as the edges will get chopped off, you will want to hold the camera a bit higher to give more space around the art to work with. Secondly, you want to close in on the details for secondary shots so that people can see the level of detail in more complex paintings and prints. He specializes in telling the story of the designed object and space. Ross uses bright and graphic imagery to elevate objects while emphasizing line, shape, form and material with light.

He is hired by clients around the world for his ability to convey the experience of an object or space through brilliant images.

Product Photography: Style and Edit for Stronger Images | Tabitha Park | Skillshare

View More Classes by Ross Floyd. Aaron Nace is the 1 Photoshop instructor in the world reaching millions of students in countries. Known for his unique vision and conceptual style, he prides himself most on making creative education affordable and accessible for anyone that wants to learn. Wish there was a topic on how to price your product photography, how to get clients when you are starting out…. While this covered an awful lot — I do wish there was a section that followed a full shoot instead of glossing over things interview style.

This was a very useful guide that provided some valuable insights regarding materials to use, lighting and how to style products for a photo shot. One aspect that was missing was a chapter on how products are edited in lightroom and photoshop. A couple of examples were needed. This would have made a very good tutorial into an excellent tutorial.

What a well thought out and informative tutorial, the genuine passion from both Ross and Aaron comes across perfectly and is a joy to watch from beginning to end. I have followed your photography tutorial which had really great, linear, in -dept, detailed and well explained lessons. Thank you very much again for that! It is just a bit difficult to follow for a beginner as I think it lacks your usual linearity and clarity.

The most challenging thing for me has been having to follow the conversation between two professionals without any kind of visual illustrations. I will keep on going and will try to fill the gaps with the help of the photography course that had some contents about how lights works in studio. I know you pay much attention to the quality of your work so please just consider this as a constructive remark for possible improvement. I think the tutorial was a good one, just not as good as your usual ones.

Thank you for the attention and for your work! Thank you very much to both of you… I have learned a lot. I am new to product photography and this tutorial gave me tons of information. Keep it up! Philippine Language of saying Thank you. While the tutorial was interesting, and had some good content. I feel largely like some of the other reviewers, in that I felt way too much of the course was spent sitting discussing what was done, rather than showing the shoot.

I would definitely have preferred more of the course been spent filming in the studio, showing how you processed the setting of the lighting, seeing you needed a flag here and showing the changes there with flag addition, etc…. I would recommend that possibly that should be added TO this course, or at least on the course pages, give very clear links to the continuation of the course since the post work is VERY important here, especially the compositing of shots that were discussed in these videos.

Anyway, just some constructive criticisms. I subscribed to annual PRO membership, and hope the suggestions help here. A useful tutorial to be sure. Add a photoshoot of a product that is highly reflective, like stainless steel 4. Add a photoshoot that requires photo stacking 5.

5 Product Photography Tips to Improve Your Images

Use a more accessible camera, preferably a full-frame camera in order to simplify focal length equivalency 6. Use screen overlays to list specifications of equipment. Awesome job guys! Learned a lot from this, and I am even starting to shop some lights to create my own setup. I was expecting some real time on set shooting, I bought my phlearn Pro subscription because I was very much impressed by seeing some of the episodes on youtube. Aaron definitely is very impressive while he explain the photoshop tutorials and I liked those episodes because of the approach of teaching by Aaron.

Sorry for being Harsh, I love Aaron and my expectations are always high when it comes to Phlearn!! I really love the format of your tutorials. It is concise and clear. I have really enjoyed the way Ross explains his process and approach. Great lesson with amazing photographers.

What a way to bring advanced concepts to an understandable level. Would love to work with ya! Excellent tutorial!


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Great job guys! Looking forward to the part 2 Retouching tutorial when it comes out.

Good tutorial, As someone who does not photograph still life products it has encouraged me to try and I think it will make me a better overall photographer. This was an excellent video. WRT the format — I like the shorter direct and to the point discussions of each of the individual topics. I also like the flow of the topics from the basic discussion of the equipment to the product and presentation details.

As I watched, I found myself with questions that were soon answered as the progression of the explanations continued.

Unfortunately this course falls way short. It is at best an introduction to product photography for beginners. I find this very useful when shooting small objects where you need to get in close to the subject. Another tool used by some product photographers especially when shooting subject with highly reflective surfaces is the use of polarizing filters. This includes both on lens, as well as over lights. This can be very helpful in controlling difficult highlights. One of the most valuable tools a product photographer can use is shooting for composite. This can be used to take a shoot to the next level.

I was very disappointed in the nearly complete lack of actual on set shooting. A huge part of any area of photography is how you approach a project and the workflows that can be used. I really enjoyed this tutorial. Ross explains at my level which makes it both enjoyable and instructive. Much like Aaron. Ross and you led a real spectacle of interactivity. You managed to make it look like we were in a face-to-face workshop. One more time, congratulations! I recently resubscribed to phlearn when they came out with this course. It was perfect timing since I was curious about product photography as a genre.

Loved every minute of this tutorial. Definitely will recommend this website and tutorial to everyone who needs to learn photography. Been shooting products for 25 years and still picked up some great tips … excellent. Looking forward to the post production. Great tutorial, thank you so much for blessing us yet again. Was so happy to see this released as it is very relevant to me, working at a furniture store just about to set up a photography studio. This will really come in handy, and i hope to see more photography tutorials with Ross!

High quality tutorial as always, really great to see something different and lots of learning points. I hope you will do some retouching videos based on these shoots too. Thanks team! Excellent review, really learned a ton out of it! You have really analysed pretty much every aspect there is into product photography! Great tutorial. I dare to say you will not need any additional editing over the PhaseOne from the Sony. The colors are superb out of the box with GM lenses and correct lighting…. Learned way more than I even knew there was to learn!

Photography

This tutorial includes 15 sample images and 23 video tutorials. Download the sample images and assets at the top of the page. Chapter 1 Introduction to Product Photography 1 Videos m. Chapter 5 Product Photography Photoshoots 7 Videos h.

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The Ultimate Guide to Product Photography. Add to favorites. Master Product Photography. Make Any Product Look Stunning Learn how to use lighting to create multiple variations of each image. What is Product Photography? Learn from a Professional Photographer With over 70, images—from designer furniture to fine art, luxury bags to one-of-a-kind treasures—Ross Floyd has photographed it all. Working with Clients As a product photographer, your clients are creators, builders, and entrepreneurs. Capture Incredible Detail. Make Every Pixel Perfect Learn to use the latest technology to capture stunning detail and create images that will look great at any size or crop.